Using Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. It is the most widely used website statistics service, currently in use at around 40% of the 10,000 most popular websites.

Traffic Sources Overview

The Traffic Sources Overview pie chart shows that 80% of traffic came from direct traffic, which is when the URL is entered into the browser and the visitor arrives directly at the website.

20% of traffic came from visitors who had searched for the website via search engines.

Trough further research on the traffic sources overview, I found what keywords users where searching for in google:

All these keywords are available on the website in form of page titles, keywords and phrases.

Map Overlay

The map overlay tool lets you know where your visitors are viewing the website from. This can be broken down into cities, countries, sub-continent region and continents.


After further research I found the visitors accessing my site where located in the Hull, Beverley, Sheffield, Cambridge, Rotherham, London, Sale and Manchester. Although some of these visitors did not stay on the site.


Bounce Rate

This bounce rate represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.