Friday, 27 November 2009

Competitor Analysis - Port Elliot Festival

I visited similar literature and arts festival websites and analized them on their design, content, interactivity and navigation. Here is what I discovered.

Port Elliot Festival



Navigation

  • Does not highlight your current page

  • headings on each page are small and not bold enough to recognise what page you are visting

Content

  • News and updates feature on the homepage is useful for regular visitors

  • Homepage has no description of what port elliot festival is

Interactivity

  • Videos or past events at the festival offer the user an insight of what the festival has to offer

  • Gallery of photos from past events with nice pop -up JQuery windows to display larger images

Design

  • Serif font used is not clear when alot of text is used like on this site, it becomes a little cluttered.

  • Colours and photos used have an earthy country feel to the website

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